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BuildPT Revamps 2019 PT Marketing Products
In an effort to provide our private practice physical therapy marketing clients with ever-evolving and improving products that reflect the changing market, the marketing team at BuildPT is excited to announce the re-launch of product lines related to our...
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20 Simple Ways to Grow Your Physical Therapy Email List
If you’re a physical therapist, then email marketing should be in your wheelhouse. The reason is simple: patient retention. Did you know that 80 percent of small businesses rely on email as their primary customer acquisition channel? (Emarsys, 2018) But...
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BuildPT Coordinates #PTAdvocacy Visit with Congressman, Oregon Clinic
Private practice physical therapists, patients and physical therapy advocates from BuildPT had the opportunity to meet with U.S. Representative Greg Walden, who recently visited Apex Physical Therapy in Madras, OR, to discuss issues vital to the PT profession. The...
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Digital Success = Time + Consistency: A Winning Formula for PT Marketing
One single visit from a patient who suffers from back pain will not likely fix their issue. Rather, multiple visits with a physical therapist over a duration of time might gradually ease the pain, setting the patient up for more long-term relief. Yet,...
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3 Steps for More Google Reviews! Get More, Better Physical Therapy Testimonials
If you’re reading this post, then you likely already know some of the benefits of how online Google reviews can help a physical therapy clinic’s digital reputation. What you might not know is that online reviews also help with building Google’s...
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Because You’ve Run in Their Shoes
To quote one of the great characters of American fiction, “You never really understand a person until you consider things from his point of view—until you climb into his skin and walk around in it.” According to Atticus Finch in To Kill a Mockingbird, learning this is...
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Why Physical Therapists Should Blog
Digital marketing isn't a very specific strategy. In fact, when you talk digital marketing, you're referring to a mixed bag of tactics that require various levels of expertise and investment in order to make headway toward a particular marketing goal. But one digital...
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BuildPT Launches New Reputation Management Product
From well-known brands like Google and Yelp to lesser-known sites like DocSpot and Opendi, literally hundreds of business directories exist online – directories that, right now, may be listing information about your physical therapy clinic. And chances...
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Because You’ve Built Credibility
Members of our BuildPT team have been long-time contributors to Impact, the official magazine of APTA's Private Practice Section (PPS). In it, we've shared a number of valuable perspectives, tips and other tid-bits about marketing a private practice physical therapy...
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Friends with Benefits: Making media relationships a key strategy for physical therapists in private practice
I once heard someone say that the only thing better than owning a boat is having a friend who owns one. The notion of course, being that one doesn’t have to own that which he needs in order to have a good time – he just needs to have a friend who does. And whether the...
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Say What?! Responding to Online Reviews
Reputation Management: How physical therapists should respond to online reviews. Online reviews and "reputation management" are major components of modern digital marketing, and for good reason. A recent local consumer review survey by BrightLocal stated...
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Spread the Word: Put the PT Patient First with Testimonials
We as physical therapists are generally proud of ourselves – and rightly so. We’ve worked hard to earn the credentials that we now hold in such high regard, many of which have been earned long after graduation from physical therapy school. These credentials...
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Facebook Video. Why aren’t you doing it?
You know that smartphone thing in your pocket? It has a video camera inside it! (mind-blown) Keep this in mind whenever you consider the best ways to effectively stand out among all the noise on Facebook. If you want to be noticed in someone’s crowded...
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Spread the Word: Make a Wish List
Making regular contact with your list of referral sources, patients, and community organizations is part of just about every marketing plan, but as with anything that doesn’t get regular attention – your list of marketing contacts can get old, outdated…stale. One way...
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