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Changing the Message: 7 Tips for Adapting PT Marketing Amid COVID-19
It’s safe to say we’re all navigating uncharted territory. The COVID-19 pandemic has hit us in ways we could never have predicted, causing disruptions that have upended pretty much every aspect of our lives. And of course, private practice physical therapy clinics...
Marketing Through a Pandemic: 7 Strategies for PT Clinics During COVID 19
Our lives have changed rapidly over the last few weeks. News changes minute by minute, schools are evolving into virtual classrooms, and brick-and-mortar offices have closed to stop the spread of COVID-19. In the meantime, as so-called nonessential employees have been...
Social Media 101 for PT Clinics
If you have a physical therapy clinic, you’re probably non-stop-busy helping your patients, running your business, networking and building your practice. For many, the idea of doing social media posts and promotions are at the bottom of the list and often don’t get...
Why a PT Should Grow Their Email Subscribers
A robust email list is one of the most important things a PT business—or any business—can have. It enables you to communicate with your patients and best prospects in a meaningful way. You can promote special offers, events, giveaways, new services, celebrate new...
Make Your PT Practice Rank Higher on Google
Is your PT practice thriving or are you having a few too many empty slots in your schedule these days? The reality is, you’ve got to fill your schedule in order to pay your bills and stay profitable. But how do you find new patients? You might be surprised to hear...
How a PT Should Set Up a Google My Business Page
You’ve got a great website. Good for you. But have you set up Google My Business yet? If not, locals looking for your business online may not be able to find you and your beautiful website. It’s a core element of local SEO and super important for your PT business. The...
7 Steps to Optimizing a PT Clinic’s Facebook Page
In our recent webinar, Jesse McFarland discussed the importance of optimizing a PT clinic's Facebook page. These steps are critical in properly representing your clinic on Facebook and throughout the internet. Below are 7 easy steps to follow to achieve an optimized...
GOT a Physical Therapy Story? Here’s How to Tell It!
How to tell a physical therapy story? While a vocal portion of first-world HBO subscribers continue to debate the merits of the final season of “Game of Thrones,” one scene from last month’s series finale caught my attention as a physical therapy marketing...
How To Write A Press Release For Your PT Practice in 9 Easy Steps
One of the best—and least expensive—ways of telling your community about a special event at your PT practice is by getting an article in your local community newspaper. Unfortunately, that’s not something that’s taught when you’re studying physical therapy. The good...
The Best #hashtags For Physical Therapists
Best #hashtags for PTs If you want to grow your physical therapy practice (and who doesn’t?), adding hashtags to your social media marketing can help. The experts at BuldPT have put together this list of top trending #hashtags so you can put them to work for your PT...
8 Tips for Better Instagram Posts for Physical Therapy Clinics
Is your physical therapy clinic posting on Instagram? Did you know that more than one in eight people on this planet use Instagram each month? It’s true. According to Hootsuite, more than 1 billion people use Instagram each month … and it’s growing. So, if you own a...
3 Steps on How a PT Should Advertise on Facebook
How a Physical Therapy Clinic Should Advertise on Facebook Are you ready to drive new business to your PT practice, launch your new PT practice or engage with your patients and community more effectively? Facebook ads are ideal. However, before you dive in, it’s...
BuildPT Client Spotlight: Lauren Lobert, DPT, APEX Physical Therapy
About once each month, we at BuildPT take a moment to step away from physical therapy marketing in order to tell the story of a physical therapist who motivates or inspires us. She or he may have done this through work in their clinic, efforts in their community, or...
8 Tips On Engaging With PT Patients on Facebook
8 Tips on How a PT Can Engage with Patients on FacebookSo, you’ve got a Facebook Business Page set up and ready to go for your PT practice. Good for you! But now the real work beings. If you don’t get engagement on your page, it will gather cobwebs. If people view a...