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Are You Ready for a New PT Website?
Why start with a good PT website?Whether you’ve had your PT practice for years or are just launching your business, your website is one of the most important investments you’ll make. But all websites—and budgets—are not created equally. How do you know...
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Voice Search for Physical Therapy is Here
Is your physical therapy clinic optimized for voice search? You’ve likely noticed that the power of mobile search has expanded thanks to the influence of technology devices like Siri, Amazon Alexa, Google Assistant, and others – technology that has taken...
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20 Simple Ways to Grow Your Physical Therapy Email List
If you’re a physical therapist, then email marketing should be in your wheelhouse. The reason is simple: patient retention. Did you know that 80 percent of small businesses rely on email as their primary customer acquisition channel? (Emarsys, 2018) But...
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What is a Lead? Everything A PT Needs to Know About Lead Generation
Are you getting leads? I ask physical therapy clinic owners this all the time, and usually they have a quick answer. But then when I ask how they qualify a lead, the response is typically ... a long pause. For private practice PTs, leads...
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BuildPT Coordinates #PTAdvocacy Visit with Congressman, Oregon Clinic
Private practice physical therapists, patients and physical therapy advocates from BuildPT had the opportunity to meet with U.S. Representative Greg Walden, who recently visited Apex Physical Therapy in Madras, OR, to discuss issues vital to the PT profession. The...
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Digital Success = Time + Consistency: A Winning Formula for PT Marketing
One single visit from a patient who suffers from back pain will not likely fix their issue. Rather, multiple visits with a physical therapist over a duration of time might gradually ease the pain, setting the patient up for more long-term relief. Yet,...
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3 Steps for More Google Reviews! Get More, Better Physical Therapy Testimonials
If you’re reading this post, then you likely already know some of the benefits of how online Google reviews can help a physical therapy clinic’s digital reputation. What you might not know is that online reviews also help with building Google’s...
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Because You’ve Run in Their Shoes
To quote one of the great characters of American fiction, “You never really understand a person until you consider things from his point of view—until you climb into his skin and walk around in it.” According to Atticus Finch in To Kill a Mockingbird, learning this is...
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Why Physical Therapists Should Blog
Digital marketing isn't a very specific strategy. In fact, when you talk digital marketing, you're referring to a mixed bag of tactics that require various levels of expertise and investment in order to make headway toward a particular marketing goal. But one digital...
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BuildPT Launches New Reputation Management Product
From well-known brands like Google and Yelp to lesser-known sites like DocSpot and Opendi, literally hundreds of business directories exist online – directories that, right now, may be listing information about your physical therapy clinic. And chances...
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Because You’ve Built Credibility
Members of our BuildPT team have been long-time contributors to Impact, the official magazine of APTA's Private Practice Section (PPS). In it, we've shared a number of valuable perspectives, tips and other tid-bits about marketing a private practice physical therapy...
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Friends with Benefits: Making media relationships a key strategy for physical therapists in private practice
I once heard someone say that the only thing better than owning a boat is having a friend who owns one. The notion of course, being that one doesn’t have to own that which he needs in order to have a good time – he just needs to have a friend who does. And whether the...
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Say What?! Responding to Online Reviews
Reputation Management: How physical therapists should respond to online reviews. Online reviews and "reputation management" are major components of modern digital marketing, and for good reason. A recent local consumer review survey by BrightLocal stated...
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Spread the Word: Put the PT Patient First with Testimonials
We as physical therapists are generally proud of ourselves – and rightly so. We’ve worked hard to earn the credentials that we now hold in such high regard, many of which have been earned long after graduation from physical therapy school. These credentials...
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