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Your trusted source for physical therapy marketing news

BuildPT Client Spotlight: Lauren Lobert, DPT, APEX Physical Therapy

About once each month, we at BuildPT take a moment to step away from physical therapy marketing in order to tell the story of a physical therapist who motivates or inspires us. She or he may have done this through work in their clinic, efforts in their community, or...

8 Tips On Engaging With PT Patients on Facebook

8 Tips on How a PT Can Engage with Patients on FacebookSo, you’ve got a Facebook Business Page set up and ready to go for your PT practice. Good for you! But now the real work beings. If you don’t get engagement on your page, it will gather cobwebs. If people view a...

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Optimizing A Facebook Business Page For Physical Therapy Practices in 9 Easy Steps

Optimizing a Facebook Business Page For Physical Therapy Clinics You’re busy building a PT practice. And one of the best ways to do that is through an effective Facebook Business Page and strategy. But who has time for that when you’re busy with patients? <Read:...

How a PT Can Generate Reviews on Facebook

You’ve had your own physical therapy practice for a long time. Or maybe you’re opening a brand new PT office. Regardless, one of the best ways to attract new patients is by getting more positive Facebook reviews. When you have great reviews on Facebook it instantly...

Hitch a Ride in the Media to Educate Consumers about Physical Therapy

When your goal is to educate your community about physical therapy and its value along a spectrum of seemingly endless health care options, your local press represents one of your greatest megaphones. Not only does the press (i.e., TV, newspaper, radio, websites,...

Facebook Marketing for PTs Done Right

Facebook Marketing for PTs Facebook marketing for PTs can be a powerful tool for physical therapy clinics. After all, Facebook provides excellent opportunities to connect with others and build your brands as clinicians and as employers. With more than 2 billion...

How To Build Success Into Your PT Patient Workshop

A PT Workshop gives you the opportunity to demonstrate PT in action. You can share your expertise and build community engagement and public relations for your practice. While most PTs know how to create a PT Workshop, many miss the boat when it comes to promoting it....

Why PT Practices Need SEO For Their Websites

You’re proud of your PT practice. You help restore function, improve mobility and relieve pain in your patients. You stay up to date with the knowledge required to treat patients, including new therapies and technology. You are professional, caring and communicate...

Don’t Trust Your PT Website To Just Anyone

Every PT practice needs a website. And there are thousands of website designers out there ready to get to work for you. But before you hire one, it’s important to make sure they really understand the PT industry. After all, A PT practice isn’t the same as a retailer...

Everything PTs Should Know About Blogging

If your PT practice has a website, adding a blog to it is a smart idea. Why? Because blog content can help search engines find your website, as well as help improve your rankings in search without paying for costly ads. That said, you also have to do the blog right so...

Building the Perfect PT Website

Whether you’re creating a brand new website for your PT practice or updating your current one, it’s important that it has everything your clients and potential clients are looking for. As consumers and technology become more sophisticated, it’s important that your...

The Importance Of Online Reviews for PT Clinics (See the Stats)

How important are customer reviews? You might be surprised to hear that 90% of consumers read online reviews before visiting a business. And here’s another surprising fact: 88% of consumers trust online reviews as much as personal recommendations! [Read: 3 Steps to...

Do More With Less.

Do more with less. This is a challenge many private practice physical therapists face every day, and it mimics one that Random House publisher Bennett Cerf famously gave his client back in 1960. As the story goes, Bennett’s goal was to produce a children’s book that...

Email Newsletters & Patient Retention for PT Clinics

What are the two most important things about running a PT Clinic? First, attracting new patients and secondly, retaining them. Retaining your patients is actually even more important, because it costs less to retain a patient than to find a new one! According to a...

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