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Your trusted source for physical therapy marketing news

Do More With Less.

Do more with less. This is a challenge many private practice physical therapists face every day, and it mimics one that Random House publisher Bennett Cerf famously gave his client back in 1960. As the story goes, Bennett’s goal was to produce a children’s book that...

Email Newsletters & Patient Retention for PT Clinics

What are the two most important things about running a PT Clinic? First, attracting new patients and secondly, retaining them. Retaining your patients is actually even more important, because it costs less to retain a patient than to find a new one! According to a...

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How to Determine a PT Marketing Budget

Marketing is the lifeblood of any business, including PT practices. It can drive new clients to you, build brand reputation, remind current clients why they should continue doing business with you and help you stand out among your competition. But how do you know how...

Are You Ready for a New PT Website?

Why start with a good PT website?Whether you’ve had your PT practice for years or are just launching your business, your website is one of the most important investments you’ll make. But all websites—and budgets—are not created equally. How do you know...

Voice Search for Physical Therapy is Here

Is your physical therapy clinic optimized for voice search? You’ve likely noticed that the power of mobile search has expanded thanks to the influence of technology devices like Siri, Amazon Alexa, Google Assistant, and others – technology that has taken...

BuildPT Revamps 2019 PT Marketing Products

In an effort to provide our private practice physical therapy marketing clients with ever-evolving and improving products that reflect the changing market, the marketing team at BuildPT is excited to announce the re-launch of product lines related to our...

20 Simple Ways to Grow Your Physical Therapy Email List

If you’re a physical therapist, then email marketing should be in your wheelhouse. The reason is simple: patient retention. Did you know that 80 percent of small businesses rely on email as their primary customer acquisition channel? (Emarsys, 2018) But...

What is a Lead? Everything A PT Needs to Know About Lead Generation

Are you getting leads? I ask physical therapy clinic owners this all the time, and usually they have a quick answer. But then when I ask how they qualify a lead, the response is typically ... a long pause. For private practice PTs, leads...

BuildPT Coordinates #PTAdvocacy Visit with Congressman, Oregon Clinic

Private practice physical therapists, patients and physical therapy advocates from BuildPT had the opportunity to meet with U.S. Representative Greg Walden, who recently visited Apex Physical Therapy in Madras, OR, to discuss issues vital to the PT profession. The...

Digital Success = Time + Consistency: A Winning Formula for PT Marketing

One single visit from a patient who suffers from back pain will not likely fix their issue. Rather, multiple visits with a physical therapist over a duration of time might gradually ease the pain, setting the patient up for more long-term relief. Yet,...

3 Steps for More Google Reviews! Get More, Better Physical Therapy Testimonials

If you’re reading this post, then you likely already know some of the benefits of how online Google reviews can help a physical therapy clinic’s digital reputation. What you might not know is that online reviews also help with building Google’s...

Because You’ve Run in Their Shoes

To quote one of the great characters of American fiction, “You never really understand a person until you consider things from his point of view—until you climb into his skin and walk around in it.” According to Atticus Finch in To Kill a Mockingbird, learning this is...

Why Physical Therapists Should Blog

Digital marketing isn't a very specific strategy. In fact, when you talk digital marketing, you're referring to a mixed bag of tactics that require various levels of expertise and investment in order to make headway toward a particular marketing goal. But one digital...

BuildPT Launches New Reputation Management Product

From well-known brands like Google and Yelp to lesser-known sites like DocSpot and Opendi, literally hundreds of business directories exist online – directories that, right now, may be listing information about your physical therapy clinic. And chances...

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