Understanding the health concerns of aging adults is a crucial part of most physical therapy businesses. Older Americans are staying on the job longer, becoming more active in competitive sports, and shopping around online for healthcare more than ever. And the group just keeps getting bigger–the number of people aged 65 and older is expected to nearly double by the year 2050.
Follow this: 22 Twitter Voices on Aging Health, Wellness, and Policy
What does this mean for physical therapy marketing? For starters, it’s more important than ever to stay relevant with your aging patients and their caregivers and family members alike. One really easy way to get valuable content to potential patients? Share it on social media. How to get the good content without spending hours searching for it every day? Follow the right people (and groups) on social media. From there, sharing and retweeting is a simple click away.
There’s no shortage of commentary on aging adults. But there’s also a lot of mediocre stuff out there. Personally, I grew tired of seeing the same stories circulating over and over about fall prevention, gardening tips, and “active aging”. Knowing that older patients are probably even more tepid to such played-out content, I set out to find the best non-PT perspectives on age-friendly health and wellness.

Why non-PT?

Hear me out…physical therapists are really, really good at connecting with other PTs on social media. The problem that continually arises is this: physical therapy is consistently missing from important conversations that are not strictly PT-focused. In short, I’m telling you to mingle. I’m imploring you–interject your profession into circles that are a bit out of your comfort zone. Welcome non-PT perspectives into your marketing. Get diverse. In a word: disrupt.
Here are some really valuable voices on Twitter that regularly contribute to important discussions on aging:

22 Twitter Voices on Aging Health, Wellness and Policy

AARP Home & Family
Info and resources on #caregiving, aging in place, #livablecommunities, long-term care, and more.
Sr. Service America
Helping low-income older Americans serve their community, learn digital skills, find jobs, and stay healthy through SCSEP, SEE, and ACES.
What Is Brain Health
@HHSgov wants to help you learn about brain health and how you can help reduce some risks to your brain.
Milken Institute CFA
The Milken Institute Center for the Future of Aging aims to improve lives and strengthen societies by promoting healthy, productive and purposeful aging.
Bernadette Keefe
MD; social media in medicine, TwX5yrs, healthcare event curation, co-mod #HCLDR Aging & mobility & tech dev walker (@walkeredu)
Age-friendly NYC
Age-friendly NYC challenges all sectors of NYC to see the opportunity in population aging. An initiative of the New York Academy of Medicine.
Go4Life® is the exercise and physical activity campaign for people 50+ from the National Institute on Aging at NIH.
Next Avenue
Stories, advice and information to inspire America’s 50+ generation to live the most meaningful, vibrant life possible. A @PBS system website.
The National Institute of Neurological Disorders and Stroke provides the latest on NINDS research, news, and events.
Fed up with Alzheimer’s? Get engaged! Join the UsAgainstAlzheimer’s movement and help US stop Alzheimer’s by 2020.
Healthy People 2020
Healthy People 2020 offers a framework to improve the Nation’s health over the decade.
Leslie Kernisan, MD
Practicing doc ISO health tech tools that really work 4 older people, & those who care 4 them.
Ken Covinsky
Clinician-researcher @UCSF Geriatrics. Our research group works to improve health+QOL in elders.
Official Twitter account for http://Encore.org (formerly @encorecareers.) We’re building a movement to advance second acts for the greater good.
AARP Foundation
We help low-income, vulnerable older people meet their everyday needs – food, housing income and personal connections.
Ian Kremer
Leaders Engaged on Alzheimer’s Disease (LEAD) is a diverse & growing national coalition of organizations advancing dementia care, support & research.
DC Office on Aging
The State and Area Agency on Aging providing programs & services for District residents age 60 & older, their caregivers, families & persons w/ disabilities 18+.
The National Council on Aging (NCOA) is a respected national leader and trusted partner to help people aged 60+ meet the challenges of aging.
Generations United
National nonprofit that improves children, youth and older adults’ lives through intergenerational programs and policies. Why? Because we’re stronger together.
AmericanSoc on Aging
An association of diverse individuals bound by a common goal: to enhance the knowledge & skills of those who seek to improve the quality of life of older adults.
http://AgingCare.com provides online caregiver support by connecting people caring for loved ones, elder care experts, and resources.
For handy-dandy follows, we’ve created a Twitter list including the above accounts. Look for more curated lists from the @BuildPT team!