by Ben Montgomery | Jul 1, 2019 | Content Marketing
How to tell a physical therapy story? While a vocal portion of first-world HBO subscribers continue to debate the merits of the final season of “Game of Thrones,” one scene from last month’s series finale caught my attention as a physical therapy marketing...
by Jesse McFarland | Sep 27, 2018 | Content Marketing, Physical Therapy Marketing
If you’re a physical therapist, then email marketing should be in your wheelhouse. The reason is simple: patient retention. Did you know that 80 percent of small businesses rely on email as their primary customer acquisition channel? (Emarsys, 2018) But maybe you’re...
by Jesse McFarland | May 30, 2018 | Content Marketing, Physical Therapy Marketing
Digital marketing isn’t a very specific strategy. In fact, when you talk digital marketing, you’re referring to a mixed bag of tactics that require various levels of expertise and investment in order to make headway toward a particular marketing goal. But...
by Tannus Quatre PT, MBA | Jan 5, 2018 | Content Marketing, Physical Therapy Marketing
Members of our BuildPT team have been long-time contributors to Impact, the official magazine of APTA’s Private Practice Section (PPS). In it, we’ve shared a number of valuable perspectives, tips and other tid-bits about marketing a private practice...
by Ben Montgomery | Dec 7, 2017 | Content Marketing
The team here at BuildPT is eager to announce the rebranding of our content marketing services for private practice physical therapists – an effort that also marks the bold enhancement of our content marketing services for PTs … without raising the price! Beginning on...
by Jesse McFarland | Nov 27, 2017 | Content Marketing, Physical Therapy Websites
Content Marketing for PTs Content marketing covers a variety of different strategies and media including social media, email campaigns, videos, whitepapers, and e-books … to name just a few. And since all of these content delivery options have very specific...
