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How to Determine a PT Marketing Budget

Marketing is the lifeblood of any business, including PT practices. It can drive new clients to you, build brand reputation, remind current clients why they should continue doing business with you and help you stand out among your competition. But how do you know how...

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Are You Ready for a New PT Website?

Why start with a good PT website?Whether you’ve had your PT practice for years or are just launching your business, your website is one of the most important investments you’ll make. But all websites—and budgets—are not created equally. How do you know...

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Because You’ve Built Credibility

Members of our BuildPT team have been long-time contributors to Impact, the official magazine of APTA's Private Practice Section (PPS). In it, we've shared a number of valuable perspectives, tips and other tid-bits about marketing a private practice physical therapy...

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Say What?! Responding to Online Reviews

Reputation Management: How physical therapists should respond to online reviews. Online reviews and "reputation management" are major components of modern digital marketing, and for good reason. A recent local consumer review survey by BrightLocal stated...

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Facebook Video. Why aren’t you doing it?

You know that smartphone thing in your pocket? It has a video camera inside it! (mind-blown) Keep this in mind whenever you consider the best ways to effectively stand out among all the noise on Facebook. If you want to be noticed in someone’s crowded...

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Spread the Word: Make a Wish List

Making regular contact with your list of referral sources, patients, and community organizations is part of just about every marketing plan, but as with anything that doesn’t get regular attention – your list of marketing contacts can get old, outdated…stale.  One way...

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How to Make Physical Therapy Part of the Story: The Pitch

Here's the situation: Through your media relations efforts, you heard through the grapevine that a writer, journalist, producer or the like is interested in telling a story with ties to physical therapy. Maybe it's a story about preventing back pain while running,...

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SEO Vs PPC? What’s Right for Me

As long as I’ve been in the digital marketing world, the constant question that I hear from business owners is this:  “What’s best? SEO or PPC?”  This is a common marketing question that doesn't have a consistent answer. A better question to ask...

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Spread the Word: You Have Content – Use It!

Members of our BuildPT team have been long-time contributors to Impact, the official magazine of APTA's Private Practice Section (PPS). In it, we've shared a number of valuable perspectives, tips and other tid-bits about marketing a private practice physical therapy...

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BuildPT Revamps Options for 2018

Start 2018 off right with a new website and get $250 OFF! The marketing team at BuildPT is excited about its Jan. 1, 2018 launch of BuildPT Website, a revamp from the 2017 web development BuildPT Go. Like 2017 BuildPT Go, the website still offers a...

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How to Trap Your Way to Accountability

Members of our BuildPT team have been long-time contributors to Impact, the official magazine of APTA's Private Practice Section (PPS). In it, we've shared a number of valuable perspectives, tips and other tid-bits about marketing a private practice physical therapy...

read more