In our recent webinar, Jesse McFarland discussed the importance of optimizing a PT clinic’s Facebook page.
These steps are critical in properly representing your clinic on Facebook and throughout the internet. Below are 7 easy steps to follow to achieve an optimized Facebook page for your PT clinic.
How a PT can Get the MOST out of their Facebook.
1) Profile Image
The profile photo is the first thing that most consumers see. This image is a cornerstone of the business page, but the photo is also used as a thumbnail when consumers are searching for a clinic.
Does this image represent your brand?
This is image is used as a thumbnail and is included with your business name. A logo is typically a good idea here.
Does your image fit profile guidelines?
The 2019 profile image guidelines are 320X320 pixels for an image or 7 seconds of video.
2) Cover Photo
The cover photo is the first thing people see after the landing page on your clinic’s Facebook page. This spot should be used as your first opportunity to engage with your visitors and show them who you are and what you do.
Does your cover photo show what you do?
At a quick glance, does this image or video show provide a visual of what it offers?
Does your cover photo fit the guidelines?
The 2019 cover photo guidelines for an image are 851X315 pixels and 820X462 pixels for video.
Does your cover photo fit mobile?
Following the guidelines will assure that your image fits mobile. However, you’ll want to check manually to make sure the visuals are centered and look the way you want them to.
The button is your ultimate call to cation.
Are you using a “Call Now”, “Send Message”, or Both?
“Call Now” is always recommended. Yet “Send Message” or “Email Us” is a little less aggressive and allows consumers to reach out to and ask a question first before calling. Tip. Confused on what to do? Then do both!
Services is a great way of showing consumers what it is that you do. As a PT, you know what physical therapy offers, but does your audience? Most likely not. Including all your services here makes consumers aware that you are a solution to their issues.
Are you using physical therapy as a service?
Are you including your services like: back pain, neck pain, sports rehab, post surgery rehab, etc.)?
5) About Section
The About section is the best place to optimize the content for your Facebook business page.
Are you using Physical Therapist as your category?
Do you have hours, payment options, and additional contact info?
Does your “Our Story” section contain a long description?
In general, the more content, the better for optimization. Therefore, you don’t want to keep this section short. A couple paragraphs is idea.
6) Staff/Bios Section
Many consumers like to do their research about the people, especially in healthcare. Including bios and information about your staff shows consumers more about who the people are behind the clinic.
Do all of your PTs have a bio?
How about your admins/front desk?
7) Review Generation
Online reviews is the best way to earn credibility on the internet. Facebook reviews is the second most recommended review platform on the internet.
Do you have a review generation strategy?
We got a post for that: “How a PT Can Generate Reviews on Facebook”
Are you responding to all reviews (positive and negative)?
Yep! We have a post for that too: “Say What? Responding to Online Reviews”
Want to know more about optimizing your PT clinic’s Facebook page? Ask us in the comments below.