If your PT practice has a website, adding a blog to it is a smart idea. Why? Because blog content can help search engines find your website, as well as help improve your rankings in search without paying for costly ads. That said, you also have to do the blog right so it will get the results you want. Here are some basics you need to know to set up a physical therapy blog on your website.
Word Count and Content.
Your blog should be 250-350 words long as a rule. Before you start writing, it’s important that you know what you’re going to write about. It always help to choose a concise topic, then at least three different facts or pillars about the topic. This may take a little research.
Write A Catchy Headline
You want a headline that makes someone WANT to read it. Your headline should be concise, yet informative. It can be a statement or a question. Think of your headline as your invitation to the article. It should grab their attention. Why would someone want to read it? Is your blog going to help them solve a problem? Save them money?
Write Your First Draft.
Ideally, set aside enough time to write your first draft at one sitting. Go ahead and get it all out before your start editing. If you edit line by line to make each line perfect, chances are you won’t ever finish your blog! Be sure to be enthusiastic about your topic. Yes, it may be providing important medical information, but it should be engaging to the reader. Boring is OUT.
Include Search Terms.
Remember, part of the reason you’re writing a blog is to help Search Engine Optimization. Include important phrases to your practice: i.e. best PT in Cleveland, relief for back pain, Physical Therapy Clinics, etc.
Review Your Draft.
Make sure you’re backing up your statements with research or facts. A blog should not be pure opinion. Run it through Spell Check. Check your grammar. Ask someone you respect to review it. Give yourself enough time to think about it overnight.
Images can enhance your blog, improve its flow, add humor and make it easier to explain complex topics.
CONTENT MARKETING FOR YOUR PRACTICE
Blogging, Email Newsletters, Press Releases,
Social Media, Print Newsletters