Jesse McFarland, MBA (PT SEO Specialist)
Thursday, March 7th. 10:30 am Pacific
Recording available post-webinar. (must register)
The way consumers search online is rapidly changing. In this 60 minute webinar, Jesse McFarland, MBA is going to share the latest SEO trends and how a PT can utilize them to gain new patients.
If you own a practice, are responsible for building a customer pipeline, or plan to start a new clinic in 2019 this webinar is for you.
What we’ll cover:
- How a PT can earn “relevance” and “trust” on search engines like Google.
- How mobile technology continues to change the way PT consumers search.
- Learn why “voice search” is changing how we optimize for SEO.
- How optimizing knowledge cards provide the biggest bang for your buck.
BuildPT.com is a digital and content marketing leader, specializing in direct access PT marketing for practice owners across the U.S. including website development, public relations, and campaign management. Take advantage of our free resources on BuildPT.com/blog, as well as our webinar series featuring consumer-facing marketing tips and tricks at BuildPT.com/webinars.
Jesse McFarland, MBA
Jesse McFarland, MBA is the marketing director for BuildPT.com and PTPubNight.com. With more than a decade of agency and marketing experience with small to medium size businesses and large corporate brands, Jesse is proficient in nearly all aspects of digital marketing with in-depth experience in SEO. Jesse lives in Denver, Colorado with his wife and son.
Testimonials from previous webinars by Jesse:
BuildPT webinars have been so very helpful to me as a practice owner. The information provided has helped me to learn about improving our web presence and the different components that play key roles in SEO. Thank you BuildPT!
I really enjoyed getting a better understanding of offsite SEO, we have been trying to get a blog set up and get more PTs involved, and now having the knowledge of how that can impact the SEO, it can help to provide justification to get it done sooner.
I am so thankful to BuildPT for helping us with our web optimization. We have a strong business based on word of mouth and client referral, but would like to be able to keep up and grow as our community does. I think BuildPT is helping us do that!
I’ve attended a few so far and think this was one of the best- good pace, good content, good up-beat presenters…thanks!
Presenter did a great job getting to the core of a very complex topic (SEO).
I enjoyed the practical focus with suggestions that can easily and quickly implemented.