The reason is simple: patient retention.
Did you know that 80 percent of small businesses rely on email as their primary customer acquisition channel? (Emarsys, 2018)
But maybe you’re thinking that email marketing is 2000-late. If so, then here are a few numbers to consider.
As of 2017, there are 3.7 billion active email users across the globe – higher than the 2.5 billion who actively use social media. This number is predicted to grow to 4.1 billion email users by 2021. (Statista)
But, can email be effective in getting you patients?
According to Salesforce research, the answer is a resounding yes. Email marketing has an average ROI of 3,800 percent, meaning that for every dollar invested, the average return is $38.
And while I’m throwing out stats, it should also be noted that 72 percent of people would rather get brand content through email than other channels, such as social media. (Campaign Monitor)
That said, there’s no question that the overall success of email marketing can depend heavily on the number of subscribers. Therefore, the first step in building and effective email marketing effort is to build an email list.
In this spirit, I want to share 20 steps for building and growing an email list for your physical therapy practice.
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Step one starts with an “ask.” It can’t get much simpler than this, and it’s the most effective way to grow a list for most businesses.
Forms are powerful tools for gathering contact information, gaining leads, and generating email subscribers. Forms should be short, simple, and convenient, as adding too many fields will greatly decrease the amount of submissions.
Here’s where to place digital forms for email subscribers:
Incentives and forms work hand in hand. Using an incentive provides the viewer a more intriguing reason to submit their contact information. The use of Incentives is one of the most effective way to gain digital contact information.
Here are some incentives to consider:
Email campaigns come in a variety of forms. Industry updates, office updates, appointment and scheduling reminders, and newsletters are all reasons to gain email addresses. Yet, the content you send your email recipients needs to provide value.
Here are some qualities of content that has a high level of perceived value, creating a level of acceptance and even demand for your email communications:
Networking and speaking engagements are excellent for growing your brand. It’s also a great way to gather contact information. You just need to remember to ask.