Jesse McFarland, MBA
Ben Montgomery

Blogging is the most critical component of any content marketing strategy, and we’ll show you why. In this webinar, we’ll cover:

  • Why content marketing starts with your blog.
  • How blogging is a nonstop SEO strategy.
  • The value of consistency by using a content calendar.
  • What a physical therapist should be blogging about.

BuildPT.com is a digital and content marketing leader, specializing in direct access PT marketing for practice owners across the U.S. including website development, public relations, and campaign management. Take advantage of our free resources on BuildPT.com/blog, as well as our webinar series featuring consumer-facing marketing tips and tricks at BuildPT.com/webinars.

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Real Testimonials

Great information.  As a perfectionist and a procrastinator, the Margaret Atwood quote was spot on for me. Thank you.
I’ve attended a few so far and think this was one of the best- good pace, good content, good up-beat presenters…thanks!

Webinar Presenters

Jesse McFarland, MBA

Jesse McFarland, MBA

Marketing Director

Jesse McFarland, MBA is the marketing director for BuildPT.com and PTPubNight.com. With more than a decade of agency and marketing experience with small to medium size businesses and large corporate brands, Jesse is proficient in nearly all aspects of digital marketing with in-depth experience in SEO. Jesse lives in Denver, Colorado with his wife and newborn child.
Ben Montgomery

Ben Montgomery

Content Marketing Manager

With nearly 20 years of professional writing and editing experience, along with the development of marketing strategy and messaging for organizations, communities, events and, yes, physical therapists, Ben knows a good story when he sees one. He studied journalism while earning his B.A. at Simpson College (IA), then cut his teeth as a sports writer, journalist and editor before applying his skills in marketing universe. Ben joined the BuildPT marketing team back in 2011 and has since become a devoted promoter of all things PT.