Members of our BuildPT team have been long-time contributors to Impact, the official magazine of APTA’s Private Practice Section (PPS). In it, we’ve shared a number of valuable perspectives, tips and other tid-bits about marketing a private practice physical therapy clinic — information we’d love to share with you through our blog. So on occasion, we’ll be going back through the Impact archives to highlight some of our relevant articles of the past.
In the article we introduce below, Tannus Quatre discusses a few quick tips you can use to easily get your content out there! 

Spread the Word: You Have Content – Use It!

By Tannus Quatre, BuildPT.com
Do you realize how much value you can offer your patients outside the walls of your clinic?  From injury prevention articles, to health tips, to exercise suggestions and more – you have information that is of value, and it is within your power to use it! 
The hesitation I often see with developing and using good content comes down to time.  Who has the time to write articles when they need to be working with patients?   
This issue can be easily tackled through a few quick tips below: 

  • Share the load.  Get your staff involved with offering tips, tricks, and advice that can be used for content.  You may be the first to understand how to use content in your practice, but you certainly don’t have to create all of it yourself. 
  • Hire a writer.  Good content writers can be hired to interview staff and capture thoughts for them.  Look online in your area for local freelance writers who can efficiently and cost-effectively create content for your practice using the brainpower within it. 
  • Transcribe your content.  Don’t type or write quickly enough to capture your thoughts?  Transcribe them and edit content for final use by your clinic.  You may be surprised at how useful your thoughts and creative moments may be to others. 
  • Simplify your expectations.  Maybe writing 1,000 words doesn’t work for you once-a-month, but you can crack out 150 words every week with no problem.  Don’t attach yourself to a quantity that isn’t attainable – focus more on quality and relevance of your content. 

I’m amazed at how resourceful physical therapists are, and how much benefit can be brought to our communities if we could only find a way to efficiently share what we know.  Take a stab at the tips above and see how easily you can benefit your patients and community while adding a marketing advantage to your practice. 

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