Content Marketing for PTs
Content marketing covers a variety of different strategies and media including social media, email campaigns, videos, whitepapers, and e-books … to name just a few.
And since all of these content delivery options have very specific audiences and goals, PTs can easily (and understandably) feel overwhelmed with the various directions. It can be difficult to choose a place to start.
To simplify this process, we recommend that physical therapy content marketing strategies start by establishing a foundation that delivers long-term results. In this case, we are referring to your website.
Creating new content on a website is much more permanent – more static – compared with other types of media such as a social media post or a monthly newsletter. Therefore, the effectiveness of quality content on a website can last longer and offer up greater potential.
Further, this can add more relevant information to your website, which enhances SEO and trust to search engines while providing more traffic.
Looking for a professional PT content marketing plan? See BuildPT content marketing solutions.
1) Service Pages
Having a services section in your main navigation menu is highly recommended for any physical therapy website. Creating individual pages for each service allows you to expand the content on your website while providing greater SEO opportunities as more keywords will get the attention of popular search engines.
See: Physical Therapy Websites: Show Your Services
2) Use the Right Media
3) Show Success Stories
See: How Blogging Improves SEO on your Physical Therapy Website