Leveraging the Power of the Press
Panelists: Tannus Quatre, PT MBA. Ben Montgomery
Date: Wednesday, November 8, 2017 at 1:30 PM EST
You’ll Walk Away With:
- A grasp on why media relations is a powerful, affordable tool that should exist in all content marketing toolboxes.
- The know-how to create a symbiotic relationship with those in your local media, turning them into an active referral source for your clinic.
- The ability to create teachable stories from topics important to your clinic and the PT profession.
- An expanded understanding of what makes up “the press.” (It’s no longer just your local newspaper!)
- Confidence in approaching people in your local media. (They need you as much as you need them!)
- What it means (and why it pays) to be an active media consumer.
When you think of your referral sources, who comes to mind? Physicians, specialists, clinical providers … they are some of your greatest advocates, but beyond their own line of patients, their reach is limited.
To tell such stories, you need a much wider megaphone—a credible messenger with an eager audience made up of a bold cross section of your local market. You need your local press! As a private practice physical therapist, you have value to add to the public conversation. The press wants your news, stories, expertise, and perspective. They need it, in fact, because it adds value to their products.
This is an opportunity – one that all private practice PTs should capitalize on by establishing a relationship with their local media!
Don’t miss this opportunity to learn how to turn your local media into one of the greatest referral sources for your PT clinic. It’s a safe bet you’ll wonder why you’ve waited so long to tap into this powerful yet affordable marketing opportunity.
BuildPT.com is a digital and content marketing leader, specializing in direct access PT marketing for practice owners across the US including website development, public relations, and campaign management. Take advantage of our free resources on BuildPT.com/blog, as well as our webinar series featuring consumer-facing marketing tips and tricks at BuildPT.com/webinars.
Register to get the recording
Thanks for providing the actual step by step overview. The meaningful examples were very helpful as well.
Tannus Quatre, PT, MBA
Owner of BuildPT
articles by Tannus
Tannus Quatre, PT, MBA is founder of Vantage Clinical Solutions, a business-services firm serving the revenue cycle and marketing needs of PTs in private practice for over 10 years. He is also the founder of Vantage brands: BuildPT and PT Pub Night. Tannus is an author, speaker and innovator in the areas of business development for PTs. He lives in Bend, Oregon with his wife and three children.
Content Marketing Manager at BuildPT
articles by Ben
With nearly 20 years of professional writing and editing experience, along with the development of marketing strategy and messaging for organizations, communities, events and, yes, physical therapists, Ben knows a good story when he sees one. He studied journalism while earning his B.A. at Simpson College (IA), then cut his teeth as a sports writer, journalist and editor before applying his skills in marketing universe. Ben joined the BuildPT marketing team back in 2011 and has since become a devoted promoter of all things PT.