It’s that time again–time for you to worry about giving (or not giving) a holiday gift on behalf of your physical therapy practice. Depending on the size of your practice, you may have a sizeable list of referral sources, vendors, and fellow business owners you want to send gifts to. If you haven’t gotten it figured out yet, don’t stress! There are lots of last minute holiday gifts you can give this year without breaking the bank.

Give local goodies

You’d be hard pressed to find a back office staff that didn’t go ga-ga over a box of baked goods, sweet treats, or a nice bag of coffee. Supporting a local coffee shop or bakery through your purchase is a great way to support your community, and it makes sense for private practice PTs to shop & gift locally! Call me a Pacific Northwesterner, but you can even give beer or wine! (Just make sure the recipient is cool with it.) Make the gift extra memorable with a personalized stamp or sticker with your logo. Add a ribbon, a pretty card, and make sure to hand deliver your goodies! The real treat is getting out there and sharing the holiday spirit.
Follow BuildPT’s board Holiday Marketing for PTs on Pinterest.

Go non-profit

Why not put your holiday budget toward a meaningful cause? Many organizations have ways to donate on behalf of someone else–what better way to honor a referral source or community partner? Pick something important to you and your staff. Some ideas:

Go giftless (but definitely send a card)

Contrary to popular belief, there’s no unwritten law that you HAVE to give gifts. Sending (or hand delivering!) a nice holiday card is always appreciated and a wonderful reminder of the professional relationships you maintain throughout the year. So if you go giftless, make sure you send that card!
What’s been the best holiday gift you’ve given on behalf of your physical therapy practice? Tweet us and let us know!

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