Why Content Marketing for Physical Therapy Clinics?
A strategic marketing approach, content marketing focuses on creating and distributing valuable, relevant
and consistent content to educate, attract and retain long-term clients.
According to the Content Marketing Institute, content marketing costs about 62% less than traditional
marketing strategies, while yielding 3 times the leads — and with 6 times the conversion rates!
Connect: Our Content Marketing Solution:
Get the most out of a content marketing service with our product “Connect” – built specifically for physical therapists.
BuildPT Connect: A content marketing solution for physical therapists
Connect is designed to promote the value of physical therapy, help you reach new local audiences, and improve your online visibility through the use of core monthly content distributed through five key channels:
Why does a PT need a content marketing service like Connect?
Physical therapy is often misunderstood.
I can’t see a physical therapist because…I don’t have a referral. I’m not injured. Medication or surgery is a better option.
Content marketing let’s you tell your own story, educating your community about the PT profession and setting the record straight.
Consumers are scoping you out.
About three-quarters of internet users have looked online for health information within the past year.
Consistent content throughout multiple channels will put your PT clinic in these users’ lines of sight so they choose you, not your competition.
There are more channels than ever.
Today’s consumer communicates in so many different ways, the channels are often overwhelming to navigate.
We’ll show you how to get the most mileage from your content, optimizing your reach through email, web, social media, the press, and so on.
If you don’t promote, others will
As consumers are seeking to become increasingly more empowered with information and healthcare options, keeping your clinic and your profession top of mind is critical.
Great content not only educates and promotes, it fills a niche that would otherwise be filled by a competitor.
What Connect clients are saying
“I appreciate BuildPT and how you guys really service the PT community specifically. I have worked with other marketing companies who did not really understand the world of PTs. I spent countless hours just trying to educate them on what a PT does. You guys don’t require that time. We can get straight to spending time with the actual content.”
– Anne Thomas, DPT, OCS, FAAOMPT, CSCS
Owner, Body in Balance Physical Therapy