Amplify the value of physical therapy in your community with content marketing.
Tell me more about Amplify and content marketing for PTs.
BuildPT Amplify: A content marketing solution for physical therapists
A strategic marketing approach, content marketing focuses on creating and distributing valuable, relevant and consistent content to educate, attract and retain long-term clients.
Currently, 76% of all business-to-consumer businesses use some form of content marketing, though only 38% rate their efforts as being “effective.”
To get the most of a content marketing service, we created Amplify specifically for physical therapists.
Amplify: Content Marketing Solution for Physical Therapists
Amplify is designed to promote the value of physical therapy, reach new audiences, and improve your online visibility through the use of core monthly content distributed through five key channels:
Why does a PT need a content marketing service like Amplify?
Physical therapy is often misunderstood.
I can’t see a physical therapist because…I don’t have a referral. I’m not injured. Medication or surgery is a better option.
Content marketing let’s you tell your own story, educating your community about the PT profession and setting the record straight.
Consumers are scoping you out.
About three-quarters of internet users have looked online for health information within the past year.
Consistent content throughout multiple channels will put your PT clinic in these users’ lines of sight so they choose you, not your competition.
There are more channels than ever.
Today’s consumer communicates in so many different ways, the channels are often overwhelming to navigate.
We’ll show you how to get the most mileage from your content, optimizing your reach through email, web, social media, the press, and so on.
If you don’t promote, others will
As consumers are seeking to become increasingly more empowered with information and healthcare options, keeping your clinic and your profession top of mind is critical.
Great content not only educates and promotes, it fills a niche that would otherwise be filled by a competitor.
What Amplify clients are saying
“Content is ALWAYS ENGAGING—a testament to BuildPT’s knowledge and passion for PT.”
– Andy Lodato, MPT, ScD, COMT, c. MDT
Owner, PhysioCare Physical Therapy
Woodinville & Duvall, WA